Driving people to your donation page is the first step, but ensuring that they finalize their gifts is where the true work lies. Elements such as a branded look and feel, concise messaging, and a seamless checkout flow can pave the way to increased conversion rates, revenue, and donor satisfaction. Use this checklist to cover off on must-have elements for your donation page, as well as items that will help take it to the next level. This list will cover elements like:
→ Brand colors and logos
→ Giving options
→ Domain-masking
→ Suggested donation values
→ Custom questions
→ Dedications
And so much more. Learn how to optimize your donation form for conversion with this checklist.